Ecommerce

Ecommerce Retention Revamp

A direct-to-consumer brand struggling with declining repeat purchase rates implemented Aibo's AI marketing system. Repeat purchase rate rose 28% and customer lifetime value increased 34% within 6 months.

Marketing Systems Creative Testing

Repeat purchase rate: +28%
Customer LTV: +34%
Email revenue/recipient: +41%
Production time saved: −65%

Client & Context

Challenge

The brand had strong first-purchase conversion but weak retention. Email and SMS campaigns were generic, creative testing was manual, and the team couldn't personalize at scale.

Approach

We deployed an AI-native marketing operations system that automated content production, personalized retention campaigns, and continuously tested creative across email, SMS, and paid social.

AI Workflow

AI segmented customers by behavior, generated personalized retention content, tested creative variants across channels, and automatically allocated budget to winning combinations.

Human Sign-Off

The Aibo partner set brand voice guidelines, approved all customer-facing creative, and reviewed retention strategy monthly against business goals.

Execution

The system launched with email and SMS automation, then expanded to paid social retargeting. Creative testing cadence increased from monthly to weekly, with AI declaring winners at statistical significance.

Results

Repeat purchase rate increased 28%. Customer lifetime value rose 34%. Email revenue per recipient grew 41%, and the team reduced campaign production time by 65%.

“We finally have a system that learns what our customers want and acts on it. The retention numbers speak for themselves.”
— Head of Growth, DTC Brand